Fresh back from my trip to Italy, I have an article on Italian design. Now, when most people think of Italian Design names like Giorgio Armani and Ferrari are always the first. Maybe if you’re a Designer yourself you think of Italian Futurist personalities like Filippo Marinetti, who are long gone in the contemporary design landscape. But, perhaps the most unknown name should be one of the first: Battista Farina, or, to his friends “Pinin” Farina.

Giovanni Battista Farina gained his now formal name Pinin (the youngest/smallest )by being the 10th of 11 children in Torino, Italy. While growing up he worked in various body shops and raced cars until forming his own company in 1930, with the goal of making car body building an independent industry. His work designing car bodies was extremely successful, but really exploded after he partnered with Ferrari in 1952. By 1961, the company had expanded to be a powerhouse of automobile design, whose presidency he handed down to his son, Sergio. Farina the Elder’s last design before his death in 1966 would be the Alpha Romeo Spider, made even more famous for its role in The Graduate.
To say Pininfarina is a coach-builder is not exactly accurate. Through the decades they have branched out and applied their design philosophy towards a wide range of industrial design. Most recently, the company designed collateral materials to the 2006 Torino Olympics, including the Torch and Cauldron.
The company also branched far out of Italy, and has designed car bodies that you might have even rode inside. Pininfarina’s vast archives include galleries of coach bodies they’ve built for Cadillac, Chevy and have created a subsidiary design firm with Volvo. Their work with moving vehicles has also grown to the design and engineering of everything from high speed trains, to buses to electric car prototypes. They’re really no longer a coach builder, but an internationally renowned industrial design consultancy. Pininfarina in its 80 year existence has continued with consistency to do a pretty amazing thing: produce designs of sound engineering and impeccable style, impossible to confuse with anyone else.
I have a feeling their Ferrari work is both my and their favorite.